Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Stocked in over 400 stores in over 50 countries internationally, all four Victoria Beckham lines are developed at Victoria’s studio in London and showcase only the finest craftsmanship and materials. With offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong, the brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. Previous notable business developments include a partnership with Estee Lauder to create an innovative makeup collection, as well as a limited-edition designer collaboration with US retail giant Target which introduced childrenswear for the first time. More recently, the brand announced a long-term partnership with sportswear brand Reebok to produce a series of collections that fuse fitness and fashion, with the aim of pushing new boundaries in technical design.